01Loader

Storyteller

SIVA S
Silhouette portrait of Siva S.

Creative

I’ve spent the last two decades building brands, films, motion and creative teams. Today, I’m exploring how AI and emerging technology can expand the way ideas are made, without losing the human taste behind them.

MumbaiNetherlands
19.07° N, 72.87° E52.37° N, 4.89° E

Clients & collaborations

  • Amazon Prime
  • Netflix
  • Romedy NOW
  • Movies NOW
  • Star TV
  • 9x Media
  • Sun Network
  • EQUINIX
  • Viacom 18
  • Warner Bros. Discovery
  • Times Network
  • Coca Cola
  • Q4 Inc
  • Flipkart
  • Junglee Pictures
  • Zoom Entertainment
  • Star Sports
  • Superleage Kerala
  • ISL Football League
  • Thanthi One
  • Amazon Prime
  • Netflix
  • Romedy NOW
  • Movies NOW
  • Star TV
  • 9x Media
  • Sun Network
  • EQUINIX
  • Viacom 18
  • Warner Bros. Discovery
  • Times Network
  • Coca Cola
  • Q4 Inc
  • Flipkart
  • Junglee Pictures
  • Zoom Entertainment
  • Star Sports
  • Superleage Kerala
  • ISL Football League
  • Thanthi One
  • Amazon Prime
  • Netflix
  • Romedy NOW
  • Movies NOW
  • Star TV
  • 9x Media
  • Sun Network
  • EQUINIX
  • Viacom 18
  • Warner Bros. Discovery
  • Times Network
  • Coca Cola
  • Q4 Inc
  • Flipkart
  • Junglee Pictures
  • Zoom Entertainment
  • Star Sports
  • Superleage Kerala
  • ISL Football League
  • Thanthi One
  • Amazon Prime
  • Netflix
  • Romedy NOW
  • Movies NOW
  • Star TV
  • 9x Media
  • Sun Network
  • EQUINIX
  • Viacom 18
  • Warner Bros. Discovery
  • Times Network
  • Coca Cola
  • Q4 Inc
  • Flipkart
  • Junglee Pictures
  • Zoom Entertainment
  • Star Sports
  • Superleage Kerala
  • ISL Football League
  • Thanthi One
  • Thanthi One
  • ISL Football League
  • Superleage Kerala
  • Star Sports
  • Zoom Entertainment
  • Junglee Pictures
  • Flipkart
  • Q4 Inc
  • Coca Cola
  • Times Network
  • Warner Bros. Discovery
  • Viacom 18
  • EQUINIX
  • Sun Network
  • 9x Media
  • Star TV
  • Movies NOW
  • Romedy NOW
  • Netflix
  • Amazon Prime
  • Thanthi One
  • ISL Football League
  • Superleage Kerala
  • Star Sports
  • Zoom Entertainment
  • Junglee Pictures
  • Flipkart
  • Q4 Inc
  • Coca Cola
  • Times Network
  • Warner Bros. Discovery
  • Viacom 18
  • EQUINIX
  • Sun Network
  • 9x Media
  • Star TV
  • Movies NOW
  • Romedy NOW
  • Netflix
  • Amazon Prime
  • Thanthi One
  • ISL Football League
  • Superleage Kerala
  • Star Sports
  • Zoom Entertainment
  • Junglee Pictures
  • Flipkart
  • Q4 Inc
  • Coca Cola
  • Times Network
  • Warner Bros. Discovery
  • Viacom 18
  • EQUINIX
  • Sun Network
  • 9x Media
  • Star TV
  • Movies NOW
  • Romedy NOW
  • Netflix
  • Amazon Prime
  • Thanthi One
  • ISL Football League
  • Superleage Kerala
  • Star Sports
  • Zoom Entertainment
  • Junglee Pictures
  • Flipkart
  • Q4 Inc
  • Coca Cola
  • Times Network
  • Warner Bros. Discovery
  • Viacom 18
  • EQUINIX
  • Sun Network
  • 9x Media
  • Star TV
  • Movies NOW
  • Romedy NOW
  • Netflix
  • Amazon Prime
Play showreel

Selected work

Selected work

01MN+ The Gold classLed the creative direction for MN+, a premium English movie channel, from brand positioning and visual identity to launch campaigns and on-air packaging. Developed a distinctive cinematic identity using live-action filmmaking instead of conventional motion graphics, creating an elegant and sophisticated brand experience.Brand films · MN+02Superleague OpenerLed the creative direction and production of an animated opening film for Super League Kerala, capturing the energy, passion and spirit of football in the state. Brought together dynamic animation, visual storytelling and motion design to create an impactful introduction to the league.Brand films · Superleague Kerala03Romedy NOWLed the creative direction for Romedy NOW, India's first dedicated romantic comedy channel, from brand positioning and visual identity to launch campaigns and on-air packaging. Created a vibrant, feel-good brand experience that captured the spirit of love, laughter and entertainment.Brand films · Romedy NOW04Q4 IncLed the visual development and production of an AI-assisted product video for Q4 Inc, a UK-based fintech technology company. Combined generative AI, motion design and post-production to translate a complex technology offering into a clear, engaging visual narrative.Brand films · Q4 Inc

Experience

Twenty years. Still evolving.

  1. Creative AI Production · AVYAN Global, Singapore

    Working with a Singapore-based creative agency on AI-assisted visual production for brands including BETADINE and DIFFLAM. Translating campaign scenarios into visual content using generative AI, structured workflows and design tools.

  2. Founder & Creative Director · BornSouth Media

    Founded and built a multidisciplinary creative studio working across brand films, entertainment, sports, digital campaigns and motion design.

  3. Founder & CEO · Mainstream TV

    Built a regional entertainment streaming platform from the ground up, bringing together brand strategy, content, technology and distribution. Grew the platform to 200K+ downloads, with a library of 500+ films and original programming.

  4. Creative Director, South · Zee Entertainment

    Led creative direction for Zee Keralam and Zee Kannada, developing channel launch campaigns, brand identities, on-air communication and entertainment marketing across regional audiences.

  5. AVP & Creative Head · Times Network

    Led brand strategy, identity design and creative operations across the network's entertainment and news portfolio. Directed a multidisciplinary team of 50+ creatives, overseeing channel launches, visual identity systems, campaigns and on-air communication for brands including Movies NOW, MN+, MNX, Romedy NOW and Mirror NOW.

  6. Star India, INX Media, Sun TV Network

    Creative Services & Broadcast Design

Hover to explore ↓

Recognition

Selectedawards

Twenty-one awards across promos, launches and on-air design. Four of them, here.

Skillset

What I bring